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Privacy Statement EquInnoLab

Here you can find the privacy statement of EquInnoLab. It describes how your personal data collected by EquInnoLab will be dealt with.

EquInnoLab, located at Vrakkerstraat 133 6002 AV Weert, The Netherlands, is responsible for the processing of personal data as shown in this privacy statement.

Contact information:
Vrakker Street 133
6002 AV Weert, Netherlands
Phone number: +31 (0)495 58 74 51
E-mail address:
Chamber of Commerce number: 67232035
VAT Identification Number:

Personal data that we process

EquInnoLab processes your personal data because you use our services and/or because you provide them to us yourself.

Below is an overview of the personal data that we process (if necessary):

  • First and last name
  • Gender
  • Date of birth
  • Address details
  • Phone number
  • Email address
  • Other personal data that you actively provide, for example by creating a profile on this website, in correspondence and by telephone
  • Data about your activities on our website
  • Details of your horses

Special and/or sensitive personal data that we process

Our website and/or service does not intend to collect information about website visitors who are under the age of 16. Unless they have parental or guardian consent. However, we cannot verify whether a visitor is over 16. We therefore recommend that parents be involved in their children's online activities, in order to prevent the collection of data about children without parental consent. If you believe that we have collected information about your child without your consent, please contact us.
have collected personal information about a minor, please contact us at and we will delete this information.

For what purpose we process personal data

EquInnoLab processes your personal data for the following purposes:

  • Handling your payment
  • Sending our newsletter (if you have subscribed to it)
  • To be able to call you or send you an e-mail if this is necessary for us to carry out our services
  • Inform you of changes to our services and products
  • Offering you the opportunity to create an account
  • EquInnoLab analyzes your behavior on the website in order to improve the website and match the offer of products and services to your preferences.
  • EquInnoLab also processes personal data if we are legally obliged to do so, such as data we need for our tax return.

Automated decision making

EquInnoLab does not make decisions on the basis of automated processing about matters that can have (significant) consequences for persons. These are decisions that are made by computer programs or systems, without a human being being being involved. EquInnoLab does not use automated systems and everything is done manually.

How long we keep personal data

EquInnoLab does not keep your personal data longer than strictly necessary to realize the purposes for which your data is collected. When you create an account yourself it will be removed after a period of 5 years without any purchases. When you regularly make purchases, your account will continue to exist. You can change or delete your data and account at all times.

Sharing of personal data with third parties

EquInnoLab does not sell your data to third parties and only provides them if this is necessary for the execution of our agreement with you or to comply with a legal obligation. Furthermore, no data is ever shared with third parties.

Cookies, or similar techniques, we use

EquInnoLab uses functional, analytical and tracking cookies. A cookie is a small
text file that is stored in the browser of your
computer, tablet or smartphone. EquInnoLab uses cookies with a purely technical functionality. These ensure that the website works properly and that, for example, your preferences are remembered. These cookies are also used to make the website work properly and to optimize it. In addition, we place cookies that track your surfing behavior so we can improve our website on a daily basis.
tailored content and advertisements. During your first visit to our website, we have already informed you about these cookies and asked your permission to place them. You can opt out of cookies by setting your Internet browser so that it no longer stores cookies. In addition, you can also delete all information previously stored via your browser settings.

Viewing, modifying or deleting data

You have the right to view, correct or delete your personal data. You can do this yourself through the personal settings of your account. In addition, you have the right to withdraw any consent for data processing or to object to the processing of your personal data by our company and you have the right to data portability. That
means that you can request us to send the personal data we have about you in a computer file to you or another organization named by you. Do you wish to exercise your right to object and/or right of data portability or do you have any other
questions/comments about data processing, please send an itemized request to

How we secure personal data

EquInnoLab takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure and unauthorized modification. If you have the impression that your data is not properly secured or there are indications of abuse, please contact our customer service or via